MARC状态：审校 文献类型：西文图书 浏览次数：21
- 题名/责任者:
- Exploring marketing research / William G. Zikmund, Barry J. Babin.
- 版本说明:
- 9th ed.
- 出版发行项:
- Mason, OH ; Thomson/South-Western, c2007.
- ISBN:
- 9780324320886 (student ed.)
- ISBN:
- 0324320884 (student ed.)
- ISBN:
- 0324317514 (instructor's ed.)
- ISBN:
- 9780324539028 (international student ed.)
- 载体形态项:
- xxi, 698 p. : chiefly col. ill. ; 29 cm.
- 个人责任者:
- Zikmund, William G.
- 附加个人名称:
- Babin, Barry J.
- 论题主题:
- Marketing research.
- 中图法分类号:
- F713.52
- 书目附注:
- Includes bibliographical references (p. 673-692) and index.
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