MARC状态：审校 文献类型：西文图书 浏览次数：19
- 题名/责任者:
- Marketing management : an Asian perspective / Philip Kotler ... [et al.].
- 版本说明:
- 2nd ed.
- 出版发行项:
- Singapore : Prentice Hall, 1999.
- ISBN:
- 0130109800
- 载体形态项:
- xvi, 904 p. : ill. ; 24 cm.
- 附加个人名称:
- Kotler, Philip.
- 论题主题:
- Marketing-Management.
- 论题主题:
- Marketing-Asia-Management.
- 中图法分类号:
- F713.56
- 书目附注:
- Includes bibliographical references and indexes.
- 内容附注:
- Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities.
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