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Online Public Access Catalogue

题名/责任者:

Broadcast/cable programming : strategies and practices / Susan Tyler Eastman, Sydney W. Head, Lewis Klein.

版本说明:

2nd ed.

出版发行项:

Belmont, Calif. : Wadsworth Pub. Co., c1985.

ISBN:

0534033539

载体形态项:

529 p. : ill. ; 25 cm.

丛编说明:

Wadsworth series in mass communication

个人责任者:

Eastman, Susan Tyler.

附加个人名称:

Eastman, Susan Tyler. Broadcast programming, strategies for winning television and radio audiences.

论题主题:

Television programs-Planning.

论题主题:

Radio programs-Planning.

论题主题:

Cable television-Planning.

中图法分类号:

G22

中图法分类号:

TN

一般附注:

Rev. ed. of: Broadcast programming, strategies for winning television and radio audiences. c1981.

一般附注:

Includes indexes.

书目附注:

Bibliography: p. [485]-513.

豆瓣简介：