MARC状态：审校 文献类型：西文图书 浏览次数：21
- 题名/责任者:
- Marketing research / David A. Aaker, V. Kumar, George S. Day.
- 版本说明:
- 7th ed.
- 出版发行项:
- Singapore : John Wiley & Sons (Asia) Pte. Ltd., c2002.
- ISBN:
- 9971513897
- 载体形态项:
- xvi, 751 p. : ill. ; 24 cm.
- 个人责任者:
- Aaker, David A.
- 附加个人名称:
- Kumar, V.
- 附加个人名称:
- Day, George S.
- 论题主题:
- Marketing research.
- 中图法分类号:
- F713.52
- 书目附注:
- Includes bibliographical references and index.
- 原版附注:
- Reprint. Originally published : New York : John Wiley & Sons, c2001, 7th ed., 0471363405.
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