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Online Public Access Catalogue

题名/责任者:

Marketing : an introduction / Gary Armstrong, Philip Kotler.

版本说明:

9th ed.

出版发行项:

Upper Saddle River, N.J. : Pearson Prentice Hall, c2007.

ISBN:

9780136021131

载体形态项:

xxxii, 502, [112] p. : ill. ; 28 cm.

个人责任者:

Armstrong, Gary (Gary M.)

附加个人名称:

Kotler, Philip.

论题主题:

Marketing.

中图法分类号:

F713.5

一般附注:

Kotler's name appears first on the earlier ed.

书目附注:

Includes bibliographical references and index.

豆瓣简介：