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Online Public Access Catalogue

题名/责任者:

Direct marketing : an integrated approach / William J. McDonald.

出版发行项:

Boston : Irwin/McGraw-Hill, c1998.

ISBN:

0256197830 (hbk.)

载体形态项:

xviii, 532 p. : ill. ; 25 cm. + 4 computer diskes (3 1/2 in.)

丛编题名:

Irwin/McGraw-Hill series in marketing

个人责任者:

McDonald, William J., (Ph. D.).

论题主题:

Direct marketing.

论题主题:

Direct marketing-Case studies.

中图法分类号:

F713.5

科图法分类号:

29.419

书目附注:

Includes bibliographical references and index.

系统细节附注:

System requirements for accompanying computer disks: IBM PC or compatible computer; Microsoft Windows 3.1.

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