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Online Public Access Catalogue

题名/责任者:

Playing to win : how strategy really works / A.G. Lafley and Roger L. Martin.

出版发行项:

Boston, Mass. : Harvard Business Review Press, 2013.

ISBN:

9781422187395 (hard cover)

载体形态项:

260 p. : ill. ; 24 cm.

变异题名:

How strategy really works.

个人责任者:

Lafley, A. G. (Alan G.)

附加个人名称:

Martin, Roger L.

团体名称主题:

Procter & Gamble Company.

论题主题:

Strategic planning.

论题主题:

Success in business.

论题主题:

Organizational change.

中图法分类号:

F272

内容附注:

Strategy = choice -- What is winning? -- Where to play -- How to win -- Playing to your strengths -- Managing what matters -- Thinking through strategy -- Shortening your odds.

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