MARC状态：审校 文献类型：西文图书 浏览次数：9
- 题名/责任者:
- Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Reneée Mauborgne.
- 版本说明:
- Expanded edition.
- 出版发行项:
- Boston, Massachusetts : Harvard Business Review Press, [2015]
- ISBN:
- 9781625274496 (hbk. : alk. paper)
- ISBN:
- 1625274491 (hbk. : alk. paper)
- 载体形态项:
- xxviii, 287 pages : illustrations ; 25 cm
- 个人责任者:
- Kim, W. Chan, author.
- 附加个人名称:
- Mauborgne, Reneée, author.
- 论题主题:
- New products.
- 论题主题:
- Market segmentation.
- 中图法分类号:
- F76
- 一般附注:
- "With a new preface, fresh chapters, and updated case studies" --Back of jacket.
- 书目附注:
- Includes bibliographical references (pages 263-270) and index.
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