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Online Public Access Catalogue

题名/责任者:

Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

版本说明:

11th ed.

出版发行项:

Burr, Ridge : Irwin, c1993.

ISBN:

025610509X

ISBN:

0256128774

载体形态项:

xxii, 763, 15, 14 p. : col. ill. ; 27 cm.

丛编题名:

The Irwin series in marketing

个人责任者:

McCarthy, E. Jerome (Edmund Jerome)

附加个人名称:

Perreault, William D.

论题主题:

Marketing-Management.

论题主题:

Marketing-United States-Management.

论题主题:

Export marketing-Management.

中图法分类号:

F713

科图法分类号:

29.41903

书目附注:

Includes bibliographical references (p. 723-760) and indexes.

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