MARC状态：审校 文献类型：西文图书 浏览次数：16
- 题名/责任者:
- Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
- 版本说明:
- 6th ed.
- 出版发行项:
- Boston : Allyn and Bacon, c1993.
- ISBN:
- 0205142427
- 载体形态项:
- xii, 720 p. : ill. ; 26 cm.
- 个人责任者:
- Kerin, Roger A.
- 附加个人名称:
- Peterson, Robert A. (Robert Allen), 1944-
- 论题主题:
- Marketing-Decision making-Case studies.
- 论题主题:
- Marketing-Management-Case studies.
- 中图法分类号:
- F715
- 书目附注:
- Includes bibliographical references and index.
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