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Online Public Access Catalogue

题名/责任者:

Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.

版本说明:

14th ed.

出版发行项:

Boston : McGraw-Hill, c2002.

ISBN:

0072409479 (alk. paper)

ISBN:

0071121102 (international : alk. paper)

ISBN:

0072430125 (CD-ROM)

载体形态项:

xxxii, 815, [28] p. : col. ill., maps ; 28 cm. + 1 CD-ROM (4 3/4 in.)

丛编题名:

McGraw-Hill/Irwin series in marketing

个人责任者:

Perreault, William D.

附加个人名称:

McCarthy, E. Jerome (Edmund Jerome)

论题主题:

Marketing-Management.

中图法分类号:

F713

科图法分类号:

29.419

一般附注:

A variety of multi-media instructional aids, including a Web site, are available to support the text.

书目附注:

Includes bibiliographical references (p. 754-810) and indexes.

系统细节附注:

System requirements for accompanying computer laser disk: Windows 95 or higher; Pentium 200 MHz or faster; 16-bit stereo sound card; 16-bit or better video card; 64M or more of system memory; 8x speed or higher CD-ROM driver.

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