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题名/责任者:

Health care sales : new strategies for improving quality, client relations, and revenue / Ken E. Mack, Philip A. Newbold.

出版发行项:

San Francisco : Jossey-Bass Publishers, c1991.

ISBN:

1555423825

载体形态项:

xx, 242 p. : ill. ; 24 cm.

丛编题名:

The Jossey-Bass health series

个人责任者:

Mack, Ken E., 1947-

附加个人名称:

Newbold, Philip A.

论题主题:

Hospitals-Marketing.

论题主题:

Marketing of Health Services.

中图法分类号:

R197.32

书目附注:

Includes bibliographical references (p. 235-236) and index.

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