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Online Public Access Catalogue

题名/责任者:

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.

版本说明:

11th ed.

出版发行项:

Boston : Irwin/McGraw-Hill, c1997.

ISBN:

0-07-018954-4 (paper)

载体形态项:

624 p. ; col. ill. ; 26 cm.

丛编题名:

McGraw-Hill series in marketing

个人责任者:

Etzel, Michael J.

附加个人名称:

Walker, Bruce J.

附加个人名称:

Stanton, William J.

附加个人名称:

Stanton, William J. Fundamentals of marketing.

论题主题:

Marketing.

中图法分类号:

F713.5

一般附注:

Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.

书目附注:

Includes bibliographical references and indexes.

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