MARC状态：审校 文献类型：西文图书 浏览次数：26
- 题名/责任者:
- Strategic product creation : deliver customer satisfaction from every level of your company / Ronald L. Kerber and Timothy M. Laseter, with Max Russell.
- 出版发行项:
- New York : McGraw-Hill, c2007.
- ISBN:
- 0071486550 (hardcover : alk. paper)
- ISBN:
- 9780071486552 (hardcover : alk. paper)
- 载体形态项:
- xviii, 318 p. : ill. ; 24 cm.
- 个人责任者:
- Kerber, Ronald L.
- 附加个人名称:
- Laseter, Timothy M.
- 附加个人名称:
- Russell, Max.
- 论题主题:
- New products.
- 论题主题:
- Production engineering.
- 中图法分类号:
- F406.3
- 书目附注:
- Includes bibliographical references and index.
- 内容附注:
- Part I: Key concepts -- Product creation leadership: delivering business results -- Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution -- Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration.
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| 索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 |
| F406.3/K39 | 010063383 | - |  外文书库
|
可借 |
| F406.3/K39 | 010063384 | - | 外文书库
|
可借 |
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