MARC状态：审校 文献类型：西文图书 浏览次数：11
- 题名/责任者:
- Understanding Michael Porter : the essential guide to competition and strategy / Joan Magretta.
- 出版发行项:
- Boston, Mass. : Harvard Business Review Press, c2012.
- ISBN:
- 9781422160596
- 载体形态项:
- x, 236 pages : illustrations, chart ; 24 cm
- 个人责任者:
- Magretta, Joan, 1948- .
- 个人名称主题:
- Porter, Michael E.,-1947- .
- 论题主题:
- Competition.
- 论题主题:
- Strategic planning.
- 论题主题:
- Management.
- 中图法分类号:
- F272.1
- 书目附注:
- Includes bibliographical references and index.
- 内容附注:
- Competition: the right mind-set -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler -- Epilogue: a short list of implications.
- 摘要附注:
- Examines and explains the revolutionary business frameworks of Michael Porter, with examples to illustrate and update Porter's ideas for achieving and sustaining competitive success.
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| 索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 | 还书位置 |
| F272.1/M212 | 010065505 |  外文书库
|
可借 | 外文书库 | |
| F272.1/M212 | 010065506 | 外文书库
|
可借 | 外文书库 |
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