安徽理工大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Marketing research essentials / Carl McDaniel Jr., Roger Gates.

版本说明:

5th ed.

出版发行项:

Hoboken, N.J. : John Wiley, c2006.

ISBN:

0471684767 (pbk.)

ISBN:

0471718076 (CD-ROM)

载体形态项:

xvi, 479, [17] p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)

附加统一题名:

SPSS for Windows.

个人责任者:

McDaniel, Carl D.

附加个人名称:

Gates, Roger H., 1942-

论题主题:

Marketing research.

中图法分类号:

F713.52

一般附注:

Includes SPSS student software version 13.0 for Windows.

一般附注:

Various multi-media instructional resources are available to supplement the text.

书目附注:

Includes bibliographical references (P. [EN1]-EN6) and index.

系统细节附注:

System requirements for accompanying CD-ROM : Windows 98, 2000, XP, and ME.

豆瓣简介：