- 题名/责任者:
- International marketing strategy : Analysis,development and implementation/ Isobel doole and robin lowe
- 版本说明:
- 4th ed.
- 出版发行项:
- Australia : Thomson, c2004.
- ISBN:
- 1-84480-025-3
- 载体形态项:
- 445p. : ill.; 28cm.
- 个人责任者:
- Doole. isobel
- 论题主题:
- Marketing-management.
- 论题主题:
- Marketing strategy.
- 中图法分类号:
- F740.2
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