MARC状态：审校 文献类型：西文图书 浏览次数：15
- 题名/责任者:
- The little black book of innovation : how it works, how to do it / Scott D Anthony.
- 出版发行项:
- Boston, Massachusetts : Harvard Business Review Press, 2017
- ISBN:
- 9781633693401
- ISBN:
- 9781633693418(eISBN)
- 载体形态项:
- xxii, 283 pages : illustrations, portraits, photographs ; 21 cm.
- 个人责任者:
- Anthony, Scott D
- 论题主题:
- Technological innovations-Management
- 论题主题:
- Business planning
- 论题主题:
- New products
- 论题主题:
- Success in business
- 中图法分类号:
- F273.1
- 书目附注:
- Includes bibliographical references and index.
- 内容附注:
- My innovation journey -- Laying the foundation -- The innovation imperative -- The master's of innovation -- The Mount Rushmore of innovation -- Innovation's seven deadly sins -- The 28-day innovation program -- Discovering opportunities -- Blueprinting ideas -- Assessing and testing ideas -- Moving forward.
- 摘要附注:
- Long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation's vital role in organizational success and personal growth. This unique hybrid of professional memoir and guidebook also provides a powerful 28-day program for mastering innovation's key steps. With a wealth of illustrative case studies and vignettes from a range of companies around the globe, this playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation powerhouses. -- Provided by publisher.
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| 索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 | 还书位置 |
| F273.1/A628 | 010065389 |  外文书库
|
可借 | 外文书库 | |
| F273.1/A628 | 010065390 | 外文书库
|
可借 | 外文书库 |
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