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题名/责任者:

Catalyst code : the strategies behind the world's most dynamic companies / David S. Evans and Richard Schmalensee.

出版发行项:

Boston, MA : Harvard Business School Press, c2007.

ISBN:

9781422101995 (alk. paper)

ISBN:

1422101991 (alk. paper)

载体形态项:

xi, 228 p. : ill. ; 25 cm.

个人责任者:

Evans, David S. (David Sparks), 1954-

附加个人名称:

Schmalensee, Richard.

论题主题:

Multi-sided platform businesses.

论题主题:

Strategic alliances (Business)

中图法分类号:

F276.4

中图法分类号:

F276.4

书目附注:

Includes bibliographical references (p. 207-216) and index.

内容附注:

What is a catalyst? -- Build a catalyst strategy -- Identify the catalyst community -- Establish a pricing structure -- Design the catalyst for success -- Focus on profitability -- Compete strategically with other catalysts -- Experiment and evolve -- Cracking the catalyst code.

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