安徽理工大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy.

版本说明:

2nd ed.

出版发行项:

Upper Saddle River, N.J. : Prentice Hall, c2003.

ISBN:

0130355496

载体形态项:

xxii, 518 p. : ill. ; 26 cm.

个人责任者:

Lilien, Gary L., 1946-

附加个人名称:

Rangaswamy, Arvind.

论题主题:

Marketing-Data processing.

论题主题:

Marketing-Decision making-Mathematical models.

论题主题:

Marketing-Decision making-Data processing.

中图法分类号:

F713.50-39

一般附注:

Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.

书目附注:

Includes bibliographical references (p. [481]-497) and indexes.

豆瓣简介：