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题名/责任者:

Cases in European marketing management / John A. Quelch, Kamran Kashani, and Sandra Vandermerwe.

出版发行项:

Burr Ridge, Ill. : Irwin, 1994.

ISBN:

0256157227 (pbk.)

载体形态项:

xiii, 525 p. : ill. ; 24 cm.

丛编题名:

The Irwin series in marketing

个人责任者:

Quelch, John A.

附加个人名称:

Kashani, Kamran

附加个人名称:

Vandermerwe, Sandra

论题主题:

Marketing-Europe-Case studies

论题主题:

Marketing-Europe-Management-Case studies

论题主题:

Marketing research-Europe-Case studies

中图法分类号:

F735.03

书目附注:

Includes bibliographical references.

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