MARC状态:审校 文献类型:西文图书 浏览次数:21
- 题名/责任者:
- Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.
- 版本说明:
- 9th ed.
- 出版发行项:
- New York : McGraw-Hill, c1991.
- ISBN:
- 0070609616 (instructor's manual)
- ISBN:
- 0070609527 (textbook)
- 载体形态项:
- xxxiii, 668 p. : col. ill. ; 23 cm.
- 个人责任者:
- Stanton, William J.
- 附加个人名称:
- Etzel, Michael J.
- 附加个人名称:
- Walker, Bruce J.
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.3
- 科图法分类号:
- 29.419
- 一般附注:
- Accomapnied by: Instructor's manual (v, 685 p. ; 28 cm.).
- 一般附注:
- Library has instructor's manual.
- 书目附注:
- Includes bibliographical references and index.
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