MARC状态：审校 文献类型：西文图书 浏览次数：24
- 题名/责任者:
- Not for free : revenue strategies for a new world / Saul J. Berman.
- 出版发行项:
- Boston, Mass. : Harvard Business Review Press, c2011.
- ISBN:
- 9781422131671 (hbk. : alk. paper)
- ISBN:
- 142213167X (hbk. : alk. paper)
- 载体形态项:
- v, 224 p. : ill. ; 25 cm.
- 个人责任者:
- Berman, Saul Jay, 1946-
- 论题主题:
- Market segmentation.
- 论题主题:
- New products.
- 论题主题:
- Digital media-Economic aspects.
- 中图法分类号:
- F274
- 中图法分类号:
- F274
- 书目附注:
- Includes bibliographical references and index.
- 内容附注:
- Segmentation -- Pricing innovation -- Payer innovation -- Package innovation -- Conclusion: Launching innovation.
- 摘要附注:
- What do you do when your products are as popular as ever but consumers just don't want to pay for them anymore? Berman identifies five trends that will force companies to reinvent their business models to minimize the negative impact of disruptive forces and maximize the revenue opportunities that shifting market trends create.
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