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Online Public Access Catalogue

题名/责任者:

Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico.

版本说明:

2nd ed.

出版发行项:

Cincinnati, Ohio : South-Western College Pub., c1998.

ISBN:

0538878487 (alk. paper)

载体形态项:

xxxii, 555 p. : col. ill., col. maps ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)

个人责任者:

Zikmund, William G.

附加个人名称:

D'Amico, Michael.

论题主题:

Export marketing.

论题主题:

Consumer behavior.

论题主题:

Marketing.

中图法分类号:

F740.2

科图法分类号:

29.443

书目附注:

Includes bibliographical references (p. 523-529) and indexes.

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