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题名/责任者:

Irrational persistence : seven secrets that turned a bankrupt startup into a $231,000,000 business / Dave Zilko, Former Vice Chairman of Garden Fresh.

出版发行项:

Hoboken, New Jersey : Wiley, [2016]

ISBN:

9781119240082

ISBN:

9781119240105

载体形态项:

xviii, 170 pages ; 24 cm

个人责任者:

Zilko, Dave, 1963- author.

个人名称主题:

Zilko, Dave,-1963-

团体名称主题:

Garden Fresh (Firm)

论题主题:

Snack food industry-United States.

论题主题:

Businesspeople-United States-Biography.

论题主题:

Entrepreneurship.

论题主题:

Success in business.

中图法分类号:

K837.125.38

一般附注:

Includes index.

内容附注:

Machine generated contents note: Prologue Introduction--Chapter 1 Find the Courage to Enter the Dark Room--Chapter 2 Live by the Ninety-Nine Rule--Chapter 3 Search for the Holy Grail--Chapter 4 Make Sure You Never Sell Anything--Chapter 5 Build A Company Woody Allen Would Be Proud Of--Chapter 6 Values are Valuable--Chapter 7 If a Fortune 500 Company Calls, Take the Call--Epilogue--Index .

摘要附注:

"Two middle-aged guys a million dollars in debt started a company with that now has more than 100 million dollars in annual revenue using "irrational persistence." The key - for both startups and established enterprises -- is to build so many strategic advantages into your products and business that your sales force doesn't have to sell anything--they just have to do what Woody Allen famously said was 80% of success: show up. Dave Zilko's Garden Fresh Gourmet now ships over a million units a week to Costco, Walmart, Whole Foods and other national chains. It is the #1 brand of fresh salsa in the United States, the third largest hummus manufacturer in the country. Garden Fresh is now one of the biggest employers in metro-Detroit, one of its major philanthropists, and the media-darling proof that Detroit can come back. In this book, Zilko uses his rags-to-riches story to explain his approach to entrepreneurship. "--

豆瓣简介：