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题名/责任者:

Marketing management : a strategic decision-making approach / John W. Mullins ... [et al.].

版本说明:

5th ed.

出版发行项:

Boston, Mass. : McGraw-Hill Irwin, c2005.

ISBN:

0072863706 (alk. paper)

ISBN:

0071111697 (international ed.)

载体形态项:

xxiv, 520 p. : ill. ; 26 cm.

丛编题名:

McGraw-Hill/Irwin series in marketing

个人责任者:

Mullins, John W.

论题主题:

Marketing-Management.

中图法分类号:

F713.56

书目附注:

Includes bibliographical references and index.

豆瓣简介：