安徽理工大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Internet advertising : theory and practice / edited by David W. Schumann, Esther Thorson.

版本说明:

Rev. ed.

出版发行项:

Mahwah, N.J. : Lawrence Erlbaum Associates, 2006.

ISBN:

0805851097 (cloth : alk. paper)

ISBN:

9780805851090 (cloth : alk. paper)

载体形态项:

x, 516 p. : ill. ; 23 cm.

附加统一题名:

Advertising and the World Wide Web.

个人责任者:

Schumann, David W.

附加个人名称:

Schumann, David W.

附加个人名称:

Thorson, Esther.

论题主题:

Internet advertising.

中图法分类号:

F713.8-39

一般附注:

Rev. ed. of: Advertising and the World Wide Web. 1999.

书目附注:

Includes bibliographical references and index.

豆瓣简介：