MARC状态：审校 文献类型：西文图书 浏览次数：29
- 题名/责任者:
- Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz.
- 出版发行项:
- Boston, Mass. : Harvard Business Press, c2007.
- ISBN:
- 9781422117354
- ISBN:
- 1422117359
- 载体形态项:
- viii, 331 p. ; 25 cm.
- 个人责任者:
- Quelch, John A.
- 附加个人名称:
- Jocz, Katherine E.
- 论题主题:
- Marketing.
- 论题主题:
- Democracy.
- 中图法分类号:
- F713.50
- 中图法分类号:
- F713.50
- 书目附注:
- Includes bibliographical references (p. 279-311) and index.
- 内容附注:
- Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good.
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