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题名/责任者:

Business : a changing world / O.C. Ferrell, University of New Mexico, Geoffrey A. Hirt, DePaul University, Linda Ferrell, University of New Mexico.

版本说明:

Ninth edition.

出版发行项:

New York : McGraw-Hill Irwin, [2014]

ISBN:

9780078023132 (alk. paper)

ISBN:

0078023130 (alk. paper)

载体形态项:

xxxiv, 616 pages : illustrations ; 26 cm

个人责任者:

Ferrell, O. C.

附加个人名称:

Hirt, Geoffrey A.

附加个人名称:

Ferrell, Linda.

论题主题:

Business.

论题主题:

Management-United States.

中图法分类号:

F0

一般附注:

Includes index.

内容附注:

Business in a changing world -- The dynamics of business and economics -- Appendix A Guidelines for the development of the business plan -- Business ethics and social responsibility -- Appendix B The legal and regulatory environment -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Appendix C Personal career plan -- Marketing : developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Appendix D Personal financial planning.

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