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Online Public Access Catalogue

题名/责任者:

Marketing management : an Asian perspective / Philip Kotler ... [et al.].

版本说明:

2nd ed.

出版发行项:

Singapore : Prentice Hall, 1999.

ISBN:

0130109800

载体形态项:

xvi, 904 p. : ill. ; 24 cm.

附加个人名称:

Kotler, Philip.

论题主题:

Marketing-Management.

论题主题:

Marketing-Asia-Management.

中图法分类号:

F713.56

书目附注:

Includes bibliographical references and indexes.

内容附注:

Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities.

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