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Online Public Access Catalogue

题名/责任者:

Harvard business review on pricing.

出版发行项:

Boston : Harvard Business School Pub., c2008.

ISBN:

9781422146583 (pbk. : alk. paper)

载体形态项:

209 p. ; 20 cm.

附加统一题名:

Harvard business review.

丛编题名:

The Harvard business review paperback series

附加团体名称:

Harvard Business School Publishing Corporation.

论题主题:

Pricing.

中图法分类号:

F714.1

中图法分类号:

F714.1

一般附注:

A selection of articles previously published in the Harvard business review.

一般附注:

Includes index.

内容附注:

How do you know when the price is right? / Robert J. Dolan -- Pricing and the psychology of consumption / John T. Gourville and Dilip Soman -- Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello -- How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis -- Pricing policies for new products / Joel Dean -- Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi -- Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada -- Making money with proactive pricing / Elliot B. Ross.

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