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- 题名/责任者:
- Principles of marketing / Philip Kotler, Gary Armstrong.
- 版本说明:
- 10th ed.,International ed.
- 出版发行项:
- Upper Saddle River, NJ : Pearson Education Inc, c2004.
- ISBN:
- 0-13-101962-7
- ISBN:
- 0-13-101861-2 (pbk)
- 载体形态项:
- 661, [74] p. : ill. (some col.) ; 28 cm.
- 个人责任者:
- Kotler, Philip.
- 附加个人名称:
- Armstrong, Gary.
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references and indexes.
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