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Online Public Access Catalogue

题名/责任者:

Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr.

版本说明:

5th ed.

出版发行项:

Homewood, Ill. : Irwin, c1991.

ISBN:

0256093237

载体形态项:

xvii, 526 p. : ill. ; 23 cm.

丛编题名:

Irwin series in marketing

个人责任者:

McCarthy, E. Jerome (Edmund Jerome)

附加个人名称:

Perreault, William D.

论题主题:

Marketing.

中图法分类号:

F713.3

书目附注:

Includes bibliographical references (p. 487-506) and indexes.

豆瓣简介：