安徽理工大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

出版发行项:

Boston, Mass. : Harvard Business School Press, c2005.

ISBN:

1591396190 (hardcover : alk. paper)

ISBN:

9781591396192 (hardcover : alk. paper)

载体形态项:

xv, 240 p. : ill. ; 25 cm.

个人责任者:

Kim, W. Chan.

附加个人名称:

Mauborgne, Renée.

论题主题:

New products.

论题主题:

Market segmentation.

中图法分类号:

F713.5

书目附注:

Includes bibliographical references (p. [223]-229) and index.

内容附注:

Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.

豆瓣简介：