安徽理工大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Marketing management : a strategic planning approach / Victor P. Buell.

出版发行项:

New York : McGraw-Hill, c1984.

ISBN:

0070088659

载体形态项:

xxi, 682 p. : ill. ; 25 cm.

丛编题名:

McGraw-Hill series in marketing

个人责任者:

Buell, Victor P.

论题主题:

Marketing-Management.

中图法分类号:

F713.5

中图法分类号:

F731

书目附注:

Includes bibliographical references (p. 666-672) and indexes.

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