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Online Public Access Catalogue

题名/责任者:

Marketing principles and best practices / K. Douglas Hoffman ... [et al.].

版本说明:

3rd ed.

出版发行项:

Mason, Ohio : Thomson/South-Western, c2005.

ISBN:

0324200447 (Student ed. package)

ISBN:

0324221355 (Student ed. core)

ISBN:

0324225180 (Intl. stud. ed. package)

ISBN:

0324225199 (Int.. stud. ed. core)

ISBN:

2900324200446

载体形态项:

xlii, 598 p. : col. ill. ; 29 cm.

变异题名:

Marketing principles & best practices

附加统一题名:

Marketing.

附加个人名称:

Hoffman, K. Douglas.

论题主题:

Marketing.

中图法分类号:

F713.5

一般附注:

Rev. ed. of: Marketing : best practices. 2nd ed. c2003.

书目附注:

Includes bibliographical references and indexes.

豆瓣简介：