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题名/责任者:

International business : competing in the global marketplace / Charles W.L. Hill, University of Washington.

版本说明:

10 E.

出版发行项:

New York, NY : McGraw Hill Education, [2015]

ISBN:

9780078112775

ISBN:

007811277X

载体形态项:

xxxiv, 654 pages : color illustrations, color map ; 28 cm

个人责任者:

Hill, Charles W. L., author.

论题主题:

International business enterprises-Management.

论题主题:

Competition, International.

中图法分类号:

F74

书目附注:

Includes bibliographical references and indexes.

内容附注:

Part One-Introduction and Overview -- Chapter 1: Globalization -- Part Two-Country Differences -- Chapter 2: National Differences in Political Economy -- Chapter 3: Political Economy and Economic Development -- Chapter 4: Differences in Culture -- Chapter 5: Ethics in International Business -- Part Three-The Global Trade and Investment Environment -- Chapter 6: International Trade Theory -- Chapter 7: The Political Economy of International Trade -- Chapter 8: Foreign Direct Investment -- Chapter 9: Regional Economic Integration -- Part Four-The Global Monetary System -- Chapter 10: The Foreign Exchange Market -- Chapter 11: The International Monetary System -- Chapter 12: The Global Capital Market -- Part Five-The Strategy and Structure of International Business -- Chapter 13: The Strategy of International Business -- Chapter 14: The Organization of International Business -- Chapter 15: Entry Strategy and Strategic Alliances -- Part Six-Business Operations -- Chapter 16: Exporting, Importing, and Countertrade -- Chapter 17: Production, Outsourcing, and Logistics -- Chapter 18: Global Marketing and R & D -- Chapter 19: Global Human Resource Management -- Chapter 20: Accounting and Finance in the International Business.

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