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Online Public Access Catalogue

题名/责任者:

Consumers / Eric Arnould, Linda Price, George Zinkhan.

版本说明:

2nd ed.

出版发行项:

Boston : McGraw-Hill/Irwin, c2004.

ISBN:

0072537140 (alk. paper)

ISBN:

0071214267

载体形态项:

xxv, 845, [22] p. : ill. (some col.) ; 26 cm.

丛编题名:

McGraw-Hill/Irwin series in marketing

个人责任者:

Arnould, Eric J.

附加个人名称:

Arnould, Eric J.

论题主题:

Consumer behavior.

论题主题:

Consumer behavior-United States.

中图法分类号:

F713.55

人大法分类号:

4910.13

一般附注:

International ed.

书目附注:

Includes bibliographical references and indexes.

电子资源:

http://www.loc.gov/catdir/description/mh031/2002041065.html

电子资源:

http://www.loc.gov/catdir/toc/mh031/2002041065.html

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