MARC状态：审校 文献类型：西文图书 浏览次数：26
- 题名/责任者:
- Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
- 版本说明:
- 11th ed.
- 出版发行项:
- Boston, MA : McGraw-Hill/Irwin, c2008.
- ISBN:
- 9780073404714 (alk. paper)
- ISBN:
- 0073404713 (alk. paper)
- 载体形态项:
- xxxvi, 660, I-26, G-11 p. : col ill. ; 28 cm.
- 个人责任者:
- Perreault, William D.
- 附加个人名称:
- Cannon, Joseph P., Ph. D.
- 附加个人名称:
- McCarthy, E. Jerome (Edmund Jerome)
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.50
- 一般附注:
- Includes index.
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