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Online Public Access Catalogue

题名/责任者:

Consumer behaviour / Jim Blythe.

出版发行项:

Beijing : Zhongguo Renmin Daxue Chubanshe, 1997.

ISBN:

7300024858

载体形态项:

vi, 206 p. : ill. ; 23 cm.

丛编题名:

Essence of management series.

个人责任者:

Blythe, Jim.

论题主题:

Consumer behavior.

论题主题:

Marketing research.

中图法分类号:

F713.5

一般附注:

Reprint of: The Essence of consumer behaviour / Jim Blythe. Englewood Cliffs : Prentice hall, c1993.

书目附注:

Includes bibliographical references and index.

豆瓣简介：