MARC状态：审校 文献类型：西文图书 浏览次数：25
- 题名/责任者:
- Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
- 版本说明:
- 7th ed.
- 出版发行项:
- Australia : South-Western, c2004.
- ISBN:
- 0324147988
- ISBN:
- 032418817X (CD-ROM)
- 载体形态项:
- xxxviii, 774 p. : col. ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.)
- 个人责任者:
- Lamb, Charles W.
- 附加个人名称:
- Hair, Joseph F.
- 附加个人名称:
- McDaniel, Carl D.
- 论题主题:
- Marketing.
- 论题主题:
- Marketing-Management.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references and indexes.
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