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Online Public Access Catalogue

题名/责任者:

Applications in basic marketing : clippings from the popular business press / [edited by] E. Jerome McCarthy and William D. Perreault, Jr.

版本说明:

1993-1994 ed.

出版发行项:

Homewood, IL : Irwin, c1993.

ISBN:

0256139423 (pbk.)

载体形态项:

viii, 237 p. : ill. ; 26 cm.

附加统一题名:

Basic marketing.

附加统一题名:

Essentials of marketing.

附加个人名称:

McCarthy, E. Jerome (Edmund Jerome)

附加个人名称:

Perreault, William D.

论题主题:

Marketing-Periodicals.

论题主题:

Marketing-Management-Periodicals.

中图法分类号:

F713.52

一般附注:

"Clippings from the popular business press."

一般附注:

Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

书目附注:

Includes bibliographical references.

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