MARC状态：审校 文献类型：西文图书 浏览次数：36
- 题名/责任者:
- Hidden in plain sight : how to find and execute your company's next big growth strategy / Erich Joachimsthaler.
- 出版发行项:
- Boston, MA : Harvard Business School Press, c2007.
- ISBN:
- 9781422101650 (hardcover : alk. paper)
- ISBN:
- 1422101657
- 载体形态项:
- xiii, 253 p. : ill. ; 25 cm.
- 个人责任者:
- Joachimsthaler, Erich, 1956-
- 论题主题:
- New products.
- 论题主题:
- Consumers' preferences.
- 论题主题:
- Consumers-Research.
- 中图法分类号:
- F713.55
- 书目附注:
- Includes bibliographical references (p. 225-234) and index.
- 内容附注:
- Looking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantage -- Connecting with and engaging customers -- Internalizing the innovation and growth agenda.
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