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Online Public Access Catalogue

题名/责任者:

Principles of marketing / Thomas C. Kinnear, Kenneth L. Bernhardt.

版本说明:

3rd ed.

出版发行项:

Glenview, Ill. : Scott, Foresman/Little, Brown Higher Education, c1990.

ISBN:

0673385655

载体形态项:

765, 36, 18 p. : col. ill. ; 26 cm.

丛编说明:

Scott, Foresman series in marketing

个人责任者:

Kinnear, Thomas C., 1943-

附加个人名称:

Bernhardt, Kenneth L., 1944-

论题主题:

Marketing.

中图法分类号:

F713.3

书目附注:

Includes bibliographical references.

豆瓣简介：