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题名/责任者:

Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr.

版本说明:

5th ed.

出版发行项:

Boston, Mass. : McGraw-Hill/Irwin, c2004.

ISBN:

0072549289 (alk. paper)

ISBN:

9780072865615 (CD-ROM)

载体形态项:

xxvii, 575, [35] p. : col. ill. ; 27 cm.+ 1 CD-ROM (4 3/4 in.).

丛编题名:

The Irwin/McGraw-Hill series in marketing

个人责任者:

Weitz, Barton A.

附加个人名称:

Castleberry, Stephen Bryon.

附加个人名称:

Tanner, John F.

论题主题:

Selling.

中图法分类号:

F713.3

一般附注:

Accompanying CD-ROM under title: Act!Express.

书目附注:

Includes bibliographical references and index.

豆瓣简介：