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Online Public Access Catalogue

题名/责任者:

Today's public relations : an introduction / Robert L. Heath, W. Timothy Coombs.

出版发行项:

Thousand Oaks, Calif. : SAGE Publications, c2006.

ISBN:

1412926351 (pbk. : alk. paper)

载体形态项:

xix, 539 p. : ill. ; 25 cm.

个人责任者:

Heath, Robert L. (Robert Lawrence), 1941-

附加个人名称:

Coombs, W. Timothy.

论题主题:

Public relations.

中图法分类号:

C912.3

书目附注:

Includes bibliographical references (p. 493-505) and index.

内容附注:

Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace.

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