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MARC状态:审校 文献类型:西文图书 浏览次数:9

题名/责任者:
Hacking sales : the ultimate playbook and tool guide to building a high velocity sales machine / Max Altschuler
出版发行项:
Hoboken, New Jersey : John Wiley & Sons, Inc, 2016
ISBN:
9781119281641
载体形态项:
xvi, 144 pages : illustrations ; 24 cm.
个人责任者:
Altschuler, Max, 1987- .
论题主题:
Sales management.
论题主题:
Selling.
论题主题:
Business&economics-Industrial Management.
中图法分类号:
F713.3
一般附注:
Includes index.
摘要附注:
Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You'll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job-this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you're disjointed, disorganized, and ultimately, underperforming. Whether you're building a sales process from scratch or looking to become your company's rock star, this book shows you how to make it happen.-Identify your Ideal Customer and your Total Addressable Market -Build massive lead lists and properly target your campaigns -Learn effective hacks for messaging and social media outreach -Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today's sales environment is very much a "keep up or get left behind" paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.
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