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题名/责任者:

Buy-in : saving your good idea from getting shot down / John P. Kotter and Lorne A. Whitehead.

出版发行项:

Boston, Mass. : Harvard Business Review Press, c2010.

ISBN:

9781422157299 (hardcover : alk. paper)

载体形态项:

xi, 192 p. ; 22 cm.

变异题名:

Buy in: saving your good idea from getting shot down

个人责任者:

Kotter, John P., 1947-

附加个人名称:

Whitehead, Lorne A.

论题主题:

Sales promotion.

论题主题:

Creative ability in business.

论题主题:

Public relations.

中图法分类号:

F270

内容附注:

The Centerville story. The death of a good plan -- Saving the day in Centerville, part one -- Saving the day in Centerville, part two -- Saving the day in Centerville, part three -- The method. Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- Twenty-four attacks and twenty-four responses -- A quick reference guide for saving good ideas.

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