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Online Public Access Catalogue

题名/责任者:

Introduction to advertising & promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

版本说明:

2nd ed.

出版发行项:

Homewood, IL : Irwin, c1993.

ISBN:

0256105162

ISBN:

0256108250 (International student ed.)

载体形态项:

1 v.836p. (various pagings) : ill. (some col.) ; 29 cm.

附加非控制题名:

Introduction to advertising and promotion.

个人责任者:

Belch, George E. (George Eugene)

附加个人名称:

Belch, Michael A.

论题主题:

Advertising.

论题主题:

Sales promotion.

论题主题:

Communication in marketing.

中图法分类号:

F713.8

书目附注:

Includes bibliographical references and indexes.

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