MARC状态：审校 文献类型：西文图书 浏览次数：24
- 题名/责任者:
- The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / Jeffrey L. Cruikshank and Arthur W. Schultz.
- 出版发行项:
- Boston, Mass. : Harvard Business Review Press, c2010.
- ISBN:
- 9781591393085 (hardcover : alk. paper)
- 载体形态项:
- viii, 435 p., [32] p. of plates : ill. (some col.) ; 24 cm.
- 个人责任者:
- Cruikshank, Jeffrey L.
- 附加个人名称:
- Schultz, Arthur W.
- 个人名称主题:
- Lasker, Albert Davis,-1880-1952.
- 论题主题:
- Advertisers-United States-Biography.
- 论题主题:
- Advertising-United States-History-20th century.
- 中图法分类号:
- K837.125.3
- 书目附注:
- Includes bibliographical references.
- 内容附注:
- The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The lasker legacy.
全部MARC细节信息>>
外文书库